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FORGE Marketing Summit 2010
Technocom was proud to sponsor the Lake Oswego Chamber of Commerce’ FORGE Marketing Summit at Marylhurst University. The Summit focused on best and worst practices for business marketing utilizing four of Portland’s brightest speakers in marketing including Dr. Marten’s Kim Barta, Grady Britton’s Dayn Wilberding, eROI’s Ryan Buchanan, and Anvil Media’s Kent Lewis.
The event was a huge success! Lake Oswego Chamber of Commerce CEO Jerry Wheeler states “Feedback on the event has…been extremely positive with the reviews coming in at a 4.8 out of a possible 5.0.” Technocom provided audio visual support utilizing Bose Pro loudspeakers and also video recording of each presentation. The videos will be available on the Chamber’s website in the near future.
For more information on the Lake Oswego Chamber of Commerce and the FORGE educational group please visit:
www.lake-oswego.com
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Fostering New Business Relationships
Technocom is proud to announce a new partnership with Bose Corporations Pro Audio Group. After spending a year fostering a relationship with Tony Christina, Bose NW Territory Manager, by engineering Bose Pro product into new opportunities, it was clear that both companies were a good fit for each other.
To date, Technocom has installed Bose Pro solutions in Mountain Park HOA Recreation Center, St. Patrick’s Church, and Fit Right NW shoes and apparel. Several other opportunities are in the works. Technocom and Bose are mutually looking forward to this continued growth and success!
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Managing during a recession
As VP of sales I’ve tried to think long and hard about how to motivate during this slowdown in the economy. More companies are bidding on fewer jobs, and the ones that are won tend to have smaller margins. It gets discouraging for the sales staff and the one thing you want to do is keep a positive attitude with your team because this comes across to potential customers.
There are only so many rah rah sales meetings you can have so I’ve decided to motivate on a more personal level. Spending more time with each individual account executive, tell them how appreciative the company is for the effort that they are putting in. Personalizing the jobs they are proposing by asking how the process is going, giving them any additional support they may need and encouraging them by being positive.
As much as there is a tendency to want to beat up your staff because sales have slowed down, to punish rather than praise, we should be mindful that the people we manage aren’t trying to not bring in business. To get through this downturn we must work smarter and keep the attitudes of those around us in the right place. Remember, employees are the ones selling the company. Clients don’t just buy product, they buy from people and having a positive sales force will help get businesses through these tough times.
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